Don't let those colorful tufted rugs you've woven with care just sit in your living room or serve only your close circle. "Amazon Handmade," the retail giant's exclusive door for artisans, offers you the key to a massive global market.
Turning your passion into a profitable business and shipping your unique designs to New York lofts or London offices is not a dream. As GG Tufting, we have prepared this Amazon Handmade guide for those ready to sail into this vast ocean.
1. What is Amazon Handmade?
It is a special category established by Amazon to rival Etsy, where only "handmade" products are sold and mass-produced items are strictly prohibited. Tufted rugs are a perfect fit for this category.
Driving traffic to your own website is hard, but Amazon has millions of ready-to-buy customers. Your products become instantly visible when searched with the right keywords (e.g., Tufted Rug, Tufted Mirror).
Customers might hesitate to buy from an unknown website, but they order with confidence from anywhere in the world thanks to Amazon's assurance.
Especially "Custom" tufting products have a very high sales volume in the gifting category on Amazon.
2. Step-by-Step Application Process
Open a Seller Account
First, you need to open a standard "Amazon Seller" (Professional) account. Having a registered business entity (Sole Proprietorship or LLC) and a tax ID is required.
Handmade Application (Audit)
At this stage, Amazon asks, "Do you really make this product yourself?" You need to upload photos of your workshop, tufting gun, and production stages. This protects the market from resellers.
Listing & SEO
When listing your products, use strong English keywords (Tufted Rug, Custom Carpet, Handmade Decor). Your photos must be on a "pure white background" and high resolution.
3. The Math: What Are the Costs?
Advantageous Commission Structure
Amazon normally charges sellers a monthly store fee of $39.99. HOWEVER; if your Handmade application is approved, this monthly fee is waived!
- ✅ Monthly Subscription Fee: FREE (For approved Handmade sellers)
- ✅ Referral Fee: 15% (per sale)
- ✅ Shipping: Depends on your method (FBA or FBM).
4. Golden Tips for Tufting Sellers
Since you will be shipping globally, ensure the rug doesn't crack when rolled. Use high-quality latex glue. Also, including a small gift (like a Mug Rug) or a thank you card guarantees 5-star reviews.
The customer cannot touch the product. Therefore, upload photos showing the backing finish, edge details (waterfall or binding), and yarn density (macro shots). Let them feel the quality through photos.
5. Logistics: Who Ships the Product?
| Method | Description | Best For... |
|---|---|---|
| FBM (Merchant) | You pack and ship the order yourself when a sale is made (via FedEx, UPS, etc.). | Personalized (Custom) Orders |
| FBA (Amazon) | You send products in bulk to Amazon warehouses (USA/Europe). Amazon ships them when sold. | Stock Items (Mug Rugs, Mirrors, etc.) |
Become a Global Brand
Tufting is a rising trend worldwide, and skilled artisans have a massive advantage in this market due to their unique craftsmanship. Amazon Handmade can turn your hobby into a lucrative export business.
If you say, "I'm not interested in production, I just want to own a quality rug," check out our globally standard GG Tufting collections and add a modern touch to your home.









